Monday, October 31, 2011

Allergic to Algebra?

My good friend Nancy emailed me just a few moments ago with this message:

"Just last week, retailer Forever 21 began offering for sale a shirt for girls emblazoned with the slogan "Allergic to Algebra." And a few weeks ago, JC Penney offered similar girls' shirts with the slogan "I'm too pretty to do homework, so my brother has to do it for me."

Sexist slogans like these play into and perpetuate the offensive stereotype that women are innately bad at math or that being pretty is more important than being smart. By selling these shirts, the stores give their implicit support of these efforts to convince girls that, to be stylish and fit in, they must be bad at math or less interested than boys in academic achievement.

After backlash from outraged customers, the both shirts were pulled from the shelves and online stores. But how did the sexist shirts get there in the first place? Clearly, something is totally broken within the corporate culture of these retailers. There is no effective review process for the clothing sold at JC Penney and Forever 21 if offensive clothing that demeans young girls makes it to their shelves.

Tell the CEOs of JC Penny and Forever 21 that you will hold them accountable for the clothing that is sold in their stores. Demand they make a public commitment to keep sexist clothing for girls from making it to their shelves in the future.

http://act.credoaction.com/campaign/sexist_shirts/?r_by=-2914404-JOB0jsx&rc=mailto1"

If you click on the link you'll find an email petition that can be sent to the respective CEOs.

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